Sotto Voce.

"Qui plume a, guerre a." — Voltaire

“Okay, so the Cluetrain Leaves the Station Heading East at 25 mph…”

Personally, as a writer who gets paid pretty well to write for a living, I have always found the Cluetrain Manifesto to read sort of like “Howl for Virgins.” One of my favorite writing curmudgeons, The Ad Contrarian, just discovered the Manifesto and wrote a spoof that just absolutely nails it to the door.

The Cluetrain folks have one thing right: there are two conversations going on. One is among people who are engaging in commerce. The other is among people who aren’t. It’s pretty much that simple.

Categorised as: Life the Universe and Everything

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