Say you’re reading a book about the lives of inventors who toiled in their garages creating new pieces of technology that changed the world. You get to the end of the book, close it, and with a surge of confidence say out loud, “I could do that too! All I need is: …”
a) “… an idea!”
b) “… a garage!”
c) “… venture capital!”
Brilliant.
The money quote:
“The last time I was in Baghdad I didn’t see a Huffington Post bureau, or a Google bureau, or a Drudge Report bureau there. Because there isn’t one. And there isn’t going to be one. Because it’s expensive, because it’s dangerous. It’s a lot easier to stay home and riff on the work that somebody else does.”
Jason Jones’ joke at the end is pretty good too…
More and more, newspaper editors are deciding to stand up to free content the way fed-up parents eventually confront their freeloading kids who are hooked on venture capital allowance money — “Hey, it’s time to move out and get a job.”
It’s about freakin’ time. Of course, if the parents had worked up the courage to have that little chat before they’d sucked the family savings dry and hocked the house and the car to keep the kid happy, it might have made a difference. But I guess it’s better late than never.
And now TV — which has made the pay-for-content model so commonplace in our lives that free TV is about to disappear forever and the only complaints are about how to hook up the converter boxes — is turning on the tough love. News Corp.’s Chief Digital Officer (senior hologram?) was recently quoted as saying “ad-supported content doesn’t work,” which could mean that people may have to start paying for Hulu.
All well and good, but I have a question. What if ad-supported content really does work?
(*Rubs eyes with fists*) “WhaaaaAAAA????” (*Boggle*)
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